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Machine Learning in Action
book

Machine Learning in Action

by Peter Harrington
April 2012
Intermediate to advanced
384 pages
11h 19m
English
Manning Publications
Content preview from Machine Learning in Action

Chapter 11. Association analysis with the Apriori algorithm

 

This chapter covers
  • The Apriori algorithm
  • Frequent item set generation
  • Association rule generation
  • Finding association rules in voting

 

A trip to the grocery store provides many examples of machine learning in action today and future uses of it. The way items are displayed, the coupons offered to you after you purchase something, and loyalty programs all are driven by massive amounts of data crunching. The store wants to get as much money as possible from you, and they certainly will use technology for this purpose.

Loyalty programs, which give the customer a discount by using a loyalty card, can give the store a glimpse at what one consumer is purchasing. ...

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Publisher Resources

ISBN: 9781617290183Publisher SupportPublisher WebsiteErrata Page