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Machine Learning with R - Third Edition
book

Machine Learning with R - Third Edition

by Brett Lantz
April 2019
Intermediate to advanced
458 pages
12h 35m
English
Packt Publishing
Content preview from Machine Learning with R - Third Edition

Chapter 8. Finding Patterns – Market Basket Analysis Using Association Rules

Think back to your last impulse purchase. Maybe in the grocery store checkout lane you bought a pack of chewing gum or a candy bar. Perhaps on a late-night trip for diapers and formula you picked up a caffeinated beverage or a six-pack of beer. You might have even bought this book on a bookseller's recommendation. These impulse buys are no coincidence, as retailers use sophisticated data analysis techniques to identify patterns that will drive retail behavior.

In years past, such recommendations were based on the subjective intuition of marketing professionals and inventory managers. Now, barcode scanners, inventory databases, and online shopping carts have generated transactional ...

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Publisher Resources

ISBN: 9781788295864