Machine-to-Machine Marketing (M3) via Anonymous Advertising Apps Anywhere Anytime (A5)

Chapter 2

How

M3 via Machine Learning

Machine-to-machine marketing (M3) is made possible by the triangulation of web and wireless desires and preferences—modeled by machine-learning algorithms—and executed by anonymous advertising apps anywhere anytime (A5s). This can take place because data about device behaviors are everywhere, scattered across the web and wireless environments.

Machine learning is a branch of artificial intelligence; it is a discipline that allows machines to evolve predictions based on empirical digital information behaviors—from ...