Chapter 3


Why M3 Checklists?

In this chapter, extensive checklists of processes, sources, software, networks, and solution providers are covered in detail to ensure machine-to-machine marketing (M3) marketers execute successful anonymous advertising apps anywhere anytime (A5) campaigns. Why checklists? Because they are a type of informational job aid used to reduce failure by compensating for potential limits of M3 marketers’ memory, attention, and the discipline to focus on their A5 tasks and strategies.

There are aviation checklists ...

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