Admeld Case Studies
Pandora
Pandora, the popular online music discovery service, leveraged Admeld’s capabilities to generate a 95% increase in the publisher’s yield from unsold inventory in one quarter. Pandora approached Admeld seeking to maximize the value of their online and mobile ad inventories and looking to decrease the operational drain’s they were experiencing due to the lack of an automated solution.
After consulting with Pandora about their business rules and block lists, Admeld configured Pandora to start using real-time bidding (RTB), which efficiently selects the most lucrative mix of ads across a variety of demand sources. Admeld’s client service team closely monitored the ad quality, worked with Pandora to create custom performance ...
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