The iMac: Back in Fashion (CB)

The iMac—the cute-as-a-bug Macintosh phenom—is credited with single-handedly saving Apple's bacon in 1998. And little wonder. Apple iCEO Steve Jobs had recently returned to an Apple that more closely resembled its cookie-cutter-PC competitors than the innovative dynamo of the mid-1980s. At that time of the Second Coming of Steve, Apple's products were more expensive and less powerful than Mac-compatible models manufactured by the likes of Power Computing, Umax, and Motorola. Apple was dabbling in everything from handheld computers to TV-console systems to online services, and its market share—thanks to a Microsoft operating system that “borrowed” substantially from the Mac's—was eroding at an alarming rate. In short, ...

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