A discussion of Big Data approaches to analysis problems in marketing, forecasting, academia and enterprise computing. We focus on practices to enhance collaboration and employ rich statistical methods: a Magnetic, Agile and Deep (MAD) approach to analytics. While the approach is language-agnostic, we show that sophisticated statistics can be easily scaled in traditional environments like SQL.
Table of contents
- Title: MAD Skills
- Release date: March 2011
- Publisher(s): O'Reilly Media, Inc.
- ISBN: 9781449305888
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