This chapter is about ecommerce growth, covering such topics as business expansion. The chapter is also closely related to the previous one, but it shades light on more advanced topics, such as conversion rate optimization, trusted shops, cart abandonment, referral and affiliate marketing, promotions, discounts, customer support, A/B testing, advanced analytics, and extended admin, tax, invoices, shipping, and order management.
Conversion Rate Optimization
Conversion rate optimization (CRO) is a system of methods aimed ...
