Search engine optimization
In addition to off-site SEO factors, such as backlinks, onsite SEO factors are under your control, and you can optimize the SEO of your Magento store from the Magento admin panel. In this section, we will cover all the Magento 2 settings that are available out-of-the-box for SEO.
One feature from Magento 2 that is really convenient is metatag autogeneration for products. You can set up the feature from the following admin panel section (STORES | Configuration | CATALOG | Catalog | Product Fields Auto-Generation):
From there, you can use placeholders and custom text to autogenerate the metatags for SEO for all the products ...
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