Skip to Content
Magento 2 - Build World-Class online stores
book

Magento 2 - Build World-Class online stores

by Fernando J. Miguel, Ray Bogman, Vladimir Kerkhoff, Bret Williams, Jonathan Bownds
March 2017
Intermediate to advanced
699 pages
14h 28m
English
Packt Publishing
Content preview from Magento 2 - Build World-Class online stores

Newsletters

When you acquire a new customer, it makes great sense to keep them interested in your offerings so that they will return again to make a purchase from your online store. The Cost of Acquisition for a sale is far less with a repeat transaction.

Magento 2 is able to help you keep your brand in front of your customers with basic email newsletter tools. With these tools you can:

  • Allow customers to subscribe
  • Create newsletter templates
  • Schedule the sending of your newsletter
  • Manage your subscribers

Tip

Magento will be the first to admit that their newsletter tools are pretty basic. If you want to be more sophisticated in how you construct your newsletters, segment your customers, and more, you should consider a more robust third-party tool. We ...

Become an O’Reilly member and get unlimited access to this title plus top books and audiobooks from O’Reilly and nearly 200 top publishers, thousands of courses curated by job role, 150+ live events each month,
and much more.

Read now

Unlock full access

More than 5,000 organizations count on O’Reilly

AirBnbBlueOriginElectronic ArtsHomeDepotNasdaqRakutenTata Consultancy Services

QuotationMarkO’Reilly covers everything we've got, with content to help us build a world-class technology community, upgrade the capabilities and competencies of our teams, and improve overall team performance as well as their engagement.
Julian F.
Head of Cybersecurity
QuotationMarkI wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.
Addison B.
Field Engineer
QuotationMarkI’ve been on the O’Reilly platform for more than eight years. I use a couple of learning platforms, but I'm on O'Reilly more than anybody else. When you're there, you start learning. I'm never disappointed.
Amir M.
Data Platform Tech Lead
QuotationMarkI'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.
Mark W.
Embedded Software Engineer

You might also like

Magento 2 Development Essentials

Magento 2 Development Essentials

Fernando J Miguel
Magento 2 DIY

Magento 2 DIY

Viktor Khliupko

Publisher Resources

ISBN: 9781788298025