Magento Search Engine Optimization

Chapter 3. Managing Internationalization and Multiple Languages

Magento provides us with the ability to target specific countries using its own inbuilt store management system. When a website is live on the Internet, it is accessible from almost anywhere; therefore, it is important that our website is easily findable around the world. To do this, we must be able to rank well in the search engines that reside in each of the countries we are targeting.

While preparing our website, we must be mindful of the fact that many of our category, product, and CMS pages will be duplicated across URLs. Therefore, we must learn how to make the search engines aware that we are providing these pages in multiple languages and also how to provide them with all the ...