Magnetic

2The Power of Word of Mouth

The Greatest Marketing Program of All Time

Here's one more restaurant story with a lesson that has everything to do with your business, no matter what it might be. My family went to Maui on vacation. My longtime friend, fellow foodie, and fine restaurant enthusiast Kris Young told me that while on Maui, we absolutely had to go to Mama's Fish House.

Another good friend and aficionado of great restaurants, John Bledsoe, told me, “Mama's Fish House may be the most beautiful setting of any restaurant that I know of, and I'm not really even a Hawaii person.”

So I asked the rest of the world what they thought of Mama's. I went on the Internet. Here's what the rest of the world told me:

• 3,104 reviews on Yelp averaging 4.5 stars out of 5.
• 5,981 reviews on TripAdvisor.com averaging 4.5 stars out of 5.
• Named second most popular restaurant in the United States by Open Table.
• Named one of the Top 10 Fine Dining restaurants in the United States by Trip Advisor.

I defy you to show me any advertising, selling, or marketing program as powerful as the overwhelmingly positive word of mouth that Mama's Fish House has going for it. It is, quite simply, the greatest marketing program of all time.

What Mama's Means to You

So we went to Mama's Fish House. I've been to great restaurants all over the world, and I will tell you without reservation that Mama's is as good as it gets. Period. I invite you to go online yourself and read what people say about it (including my ...