Magnetic

4The Three Things You Want Them to Say

“You Should Try This Website Designer, Doctor, Book, Accountant, and Computer.”

• I mentioned to a couple of my colleagues that I was in the market for a new website designer. They both recommended Brian Kraker. I hired him and he's great. I have since recommended him to others who have hired him.
• My doctor, Dr. Lee Fentriss, was recommended to me by my sister. Lee has now been my doctor for over 10 years.
• The last book I bought was recommended to me by my friend, Mark Sanborn.
• My accountant, James Weinberg, was recommended to me over 25 years ago. He's still my accountant.
• The reason I use a Mac laptop is because years ago I asked a group of business associates their opinion on the PC vs. Mac question. They overwhelmingly recommended Mac. The rest is history—I've been a Mac guy ever since.

A huge number of the products you buy, the services you buy, and the people you do business with were recommended to you by friends, family, or by total strangers on the Internet.

What your customers say about you is the most powerful magnetic force you can possibly have working in your favor. So don't leave it to chance. Be in control of it.

“Go ahead, ask the Internet. I'll wait.”

One company that totally “gets it” about the power of customer word of mouth is HTC. In a recent television commercial, the British actor Gary Oldman is in an office holding up a smartphone. Looking into the camera, he says, “I could tell you how amazing the all new HTC ...