6The Best Idea Ever
Make Sure the Other Guy Wins
In 1978 I attended a weekend seminar on selling and negotiating at the Red Lion Inn near Sea-Tac Airport in Seattle, Washington. I had just entered the real estate business and was looking for ideas to give me a competitive edge. The seminar had a number of different instructors and sessions on various aspects of selling and negotiation, but one presentation that focused on one particular idea not only stuck with me, but became the basis for how I would do business throughout my entire career.
It's been decades since that weekend seminar, and the idea that I learned has been creating magnetism in my life ever since. When I share it with my clients and audiences, I tell them that it is the single most powerful and effective idea I know. It is, quite simply, the best idea ever.
The idea is to make sure the other guy wins. It's the win-win strategy.
An Elegant Equation to Explain Everything
In the movie The Theory of Everything, British theoretical physicist and cosmologist Stephen Hawking is portrayed as being on a relentless search to find one simple, elegant equation to explain everything. That's pretty much what the win-win strategy is for me.
Certainly in my business, but also in my personal relationships, with my family, and with the world in general, I have found that the win-win strategy has never failed me. That's a very bold statement, but I make it very intentionally. For me, it's a bulletproof strategy. It's always ...
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