Magnetic

13Lessons from a Startup Magnet

Looking at Your Business with New Eyes

What can we learn from a startup company that's working to become magnetic? How can we look at our own businesses with new eyes by looking through the eyes of a new entrepreneur? How can someone like me, who's been in business for over 30 years, benefit from the experience of someone well over 30 years younger than me who's just starting out?

Read on because this interview with Nick Gilson has insights, ideas, and wisdom that can help any of us look at what we do with new eyes. Imagine the challenge, excitement, and freedom of starting a business and being able to do it in any way you choose. The truth is that most of us are in a position to rethink and reinvent much more than we might imagine. Let this case study about a brand new snowboard manufacturing company and its founder's vision serve to inspire you to imagine what can be with your own business.

David and Goliath

I'm playing a small role as investor and advisor with a new company called Gilson Boards. Gilson is an American snowboarding company that designs bases in three dimensions for an enhanced feel on the mountain. From their website, here's their story:

The team is a close group of designers, craftsmen, and adventurers. We come from different backgrounds, but we share one thing—we love what we do.

We believe in the value of American artisan manufacturing, which is why we build our boards with locally grown trees here in central Pennsylvania. ...