Book descriptionAshley Friedlein's first book, Web Project Management: Delivering Successful Commercial Web Sites, became a bestseller and an essential reference for Web professionals developing new sites. Maintaining and Evolving Successful Commercial Web Sites addresses the realities of successful sites today, namely the notion that maintaining and evolving a site is actually a bigger commitment than launching it. Management wants to maximize returns and obtain reliable performance data, customers demand better service and insist on sites that are more advanced yet easier to use, and the Web site must increasingly be integrated with the entire business even as the amount of information it handles continues to grow.
Maintaining and Evolving Successful Commercial Web Sites focuses more on process, reality, and pragmatism and less on strategic theory. It provides the reader with the knowledge, tools, approaches, and processes to manage key site maintenance and evolution projects, providing answers to the following questions:
*How can I better manage changes and updates to the Web site?
*How can I scale up to allow more contributions to the site and more content and still maintain quality and control?
*What is content management and how do I go about it?
*How do I go about personalization or community building?
*What is Customer Relationship Management (CRM) and how do I actually do it online?
*How do I measure and report on how well the site is doing?
*How do I avoid information overload?
*How do I maximize the value the site creates?
The book includes case studies to demonstrate candidly how the issues discussed in the book translate into reality.
*Case studies show candidly how the issues discussed translate into reality.
*Describes content management & Customer Relationship Management (CRM) how to go about implementing them.
*Teaches how to measure & report on how well the site is doing, how to avoid information overload, & how to maximize the value the site creates.
Table of contents
- Cover image
- Title page
- Table of Contents
- Praise for Maintaining and Evolving Successful Commercial Web Sites
Part I: Change Management
- INTRODUCTION TO CHANGE MANAGEMENT
- Chapter 1: Reviewing and Reporting Progress
- Chapter 2: Procedures for Managing Site Updates
Part II: Content Management
- INTRODUCTION TO CONTENT MANAGEMENT
- Chapter 3: Introducing Content Management
- Chapter 4: Content Management in Action: A Practical Example
- Chapter 5: Key Concepts and Building Blocks
- Chapter 6: Content Management Systems (CMS)
- Chapter 7: Tackling a Content Management Project
Part III: Customer Relationship Management
- INTRODUCTION TO CUSTOMER RELATIONSHIP MANAGEMENT
- Chapter 8: A CRM Primer
- Chapter 9: Understanding Your Users
- Chapter 10: Personalization
- Chapter 11: Community
- Chapter 12: Customer Service
Part IV: Site Measurement
- INTRODUCTION TO SITE MEASUREMENT
- Chapter 13: The Promises and Challenges of Web Site Measurement
- Chapter 14: The Evolution of E-intelligence
- Chapter 15: Measurement Approaches and Techniques
- Chapter 16: Reporting and Analysis
- Chapter 17: How to Improve a Web Site
- Chapter 18: Tackling a Web Site Measurement Project
- Title: Maintaining and Evolving Successful Commercial Web Sites
- Release date: January 2003
- Publisher(s): Morgan Kaufmann
- ISBN: 9780080510644
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