Maintaining and Evolving Successful Commercial Web Sites

5

Key Concepts and Building Blocks

This chapter picks out the most important concepts and building blocks that make up content management. If you understand these, then you pretty much understand content management. We focus here on what these key concepts are and why they are important rather than how to implement them or how to embrace them as part of a content management project. Ideally, the practical example in the previous chapter will help you understand the concepts discussed here more easily.

The practical project process elements are covered in Chapter 7, Tackling a Content Management Project.

For all the various concepts and building blocks that we are about to address, content management can be boiled down to a focus on two things: ...