Measurement Approaches and Techniques
We have looked at the theoretical benefits of Web site measurement and the real challenges you are likely to come up against, and we have outlined in broad strokes a typical evolution path. We will move on to the processes involved in managing the implementation of Web site measurement, including looking at how to define and deliver appropriate reporting and analysis, but first we should review the measurement approaches and techniques available to us. These are the nuts, bolts, and tools at our disposal to build the component parts of our measurement system.
15.1 Site-Centric Measurement
Site-centric measurement is a category of measurement approaches and metrics in which users are often referred to, ...
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