Reporting and Analysis
The previous sections should give you a background to Web site measurement and how it is evolving as well as some of the key measurement approaches and techniques. But how do you apply these tools to ensure that reporting and analysis work for you? Different businesses have different objectives, requirements, and resources, so their needs will vary in terms of both what processes and reporting structures they should adopt and what software tools will best support them. This chapter addresses how to approach defining a solution that will work for you.
16.1 Defining a Measurement Framework
Online interactions give you enhanced capabilities for data capture and analysis, but they can lead to data paralysis. The key challenge ...
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