July 2024
Intermediate to advanced
6 pages
16m
English
Overview
Improving sustainability of products or services is often seen as adding costs that cut into profitability, but this view is short-sighted. Winning support from senior leadership peers and boards requires demonstrating that there’s an economic case to be made, not simply an altruistic one, with opportunity to shift levers of cost, pricing, and demand. The authors detail three attainable strategic avenues for capitalizing on that opportunity.
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