7 Understand the emotional bank account

Change is about people. Anything else, I call a project. Installing a new IT system is a project. Fitting out a building is a project. Releasing a new product to market is a project. Change involves emotional journeys, however short, for people to make.

It is also important to understand that people are not always rational in how they make decisions and take actions.

Worth it for 0.27%?

While writing this book, Apple released a new iPhone. Around the world people slept on the streets for days to be one of the first through the door and get their hands on this new phone. Two days later I passed a mobile phone store which was empty, open and had the new iPhone available. I could have walked in, paid and ...

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