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Make Easy Money with Google: Using the AdSense Advertising Program by Eric Giguère

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A Case in Point

Claude was still dubious. “So how much money can I make?” he asked me. “I bet it's not much.”

“It depends on two factors,” I answered. “How many visitors does your site get? How much are the advertisers willing to pay you? Multiply the two together and you'll know how much money you'll make.”

Claude was direct: “So how much money do you make?”

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I was expecting this question. “It varies from month to month, really. When I first displayed the ads, I made on average less than a dollar every day. Some days it was just a few cents, some days it was over a dollar.”

He wasn't impressed. “That's not a lot!”

“No, it's not,” I allowed, “but considering ...

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