Make It, Don't Fake It

INTRODUCTION

“Making it” is at the heart of what drives every entrepreneur, executive, CEO, and founder. We strive to achieve success. For sure, none of us decides to start or lead a company with the intent to fail. Yet, in the course of running our companies, we may sabotage potential success by taking shortcuts, setting ourselves and our businesses back. Or worse, falling prey to a lapse of confidence, a lack of information, or a loss of stamina, we may stray from the trail we are blazing. Either way, we think maybe it’s easier to fake it, maybe just this once or maybe some more.

Of all the business and career memes to gain popularity, few have compromised integrity in business, leadership, and personal success more than the expression “Fake ...