Chapter 2. Embrace Risk
— Ralph Olson (Pepsi, E-Z-Go Golf Carts, Gibson Greeting Cards, and R.A. Jones)
Ralph Olson only knows one direction—moving forward—no matter what obstacle or risk might stand in his way. He grew up having to face the world head on growing up in gang-ridden, downtown Philadelphia. Still, he was determined to succeed in the face of risk, so he went head to head with his parents and even his football coach, Joe Paterno. Later, in the business world he faced the challenges of Harvard elites, Fortune 100 companies, and his wife’s cancer diagnosis—head on. His determination earned him an amazing career and may have even saved a life.
Early in his business career, Ralph observed that not everyone took to risk as well as he did, ...
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