Chapter 13. One Step Ahead

—Greg Downey (USOC, NBC Universal, and Coca-Cola)

It’s not where you are right now that matters; it’s where you want to be next. For Greg Downey, staying a step ahead of the game gave him a sizzling career in marketing and entertainment. He started out with a combination business and law degree and is now group director of entertainment at The Coca-Cola Company. If he hadn’t thought ahead about where he wanted to be, his future might have been very different. “I could have ended up in some law firm writing people’s wills,” Greg says.

Not to say anything bad about lawyers who write wills, but Greg wanted a more exciting career than that. He always pictured himself working in marketing and doing something fun. Yet he valued ...

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