September 2014
Intermediate to advanced
116 pages
5h 53m
English

Five toymakers share their stories to help you make your idea a reality.
So you’ve got a toy concept and you’re sure it will be a hit — that’s a good start, but it will probably be the easiest part of going to market. From there you’ll have to make prototypes, persuade a toy company to buy or license your idea, or — for those who like to blaze their own trail — find manufacturers and distributors who can produce the toy and get it on shelves. And don’t forget about business plans, marketing, and finance.
It’s a hard road, but hardly impossible. The following five experts have found success with their toy creations, and ...