Maker CEREAL TOY SCIENCE

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image Cap’n Crunch’s whistle, with its 2,600Hz squeal, became a favorite tool for phone system hackers.

Bob Knetzger

SCIENCE IN YOUR CEREAL BOWL!

These famous cereal premiums were tiny — but packed with mighty scientific principles!

By Bob Knetzger

Cereal manufacturers learned early on that an inexpensive giveaway inside a box of cereal could inspire a purchase and create brand loyalty with moms and kids. From the 1950s on, the cereal aisle in the grocery store became a mini toy shop with an endless array of plastic baubles, ...

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