Dale Dougherty TONES DEM TONES, DAMN RINGTONES
AT THE WEB 2.0 CONFERENCE, A PANEL of teens talked about their habits and attitudes for a wide range of gadgets and services. All of them said they almost never pay for digital music, and seemed incredulous that anyone would. Then the moderator asked them about cellphones. One of the teens confessed that he spent $50 a month on ringtones. FIFTY DOLLARS A MONTH! A red light on my maker radar went off.
Shouldn’t people make their own ringtones, not buy them? They already own the music. Don’t they know how to get it on their cellphones?
The business press is happy to repeat the phrase, “the blah-blah billion-dollar ringtone market worldwide” (the number they say is $4 billion, but when they use big, ...
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