DISAPPEARING APPLE

Remove the logo from an iBook.

By Tom Owad

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Photography by Tom Owad

“I am writing a book/TV documentary for Canongate and the BBC called Bonfire of the Brands. The short story is that I am attempting to overcome my addiction to brands by burning all my branded stuff on a great bonfire on 17th September 2006. Afterwards, I will be attempting to live a life brand-free.”

This was the introduction to an email I received from Neil Boorman last August. It continued, “I have allowed myself one luxury which will be spared from the fire, which is my iBook. But to keep it, I must de-brand the thing, which is why I’m contacting you.”

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