Contents
PART ONE MAKE SOMETHING HAPPEN BY … GETTING OBSESSED ABOUT THE RIGHT STUFF
Rule 2: Obsession Without Discipline Equals Chaos
Rule 3: Act Where You Want to Be, Not Where You Are
Rule 4: Focus with Specificity on Your Next Step
Rule 5: Create a Sense of Urgency
Rule 6: People Respond in Kind
Rule 7: Understand That People Communicate in Stories
Rule 8: Expect Negative Initial Responses
Rule 9: Know Where You Add Value
Rule 10: No Contact Base Is Big Enough
Rule 11: Know Your Personal Commercial
Rule 12: Lie to Your Own Brain—So You Can Hardwire Your Best Moves
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