Make the Sale Happen Before Lunch: 50 Cut-to-the-Chase Strategies for Getting the Business Results You Want (PAPERBACK)

RULE 22 Rewrite the Rules Whenever You Can

Swifty Lazar had a problem. He couldn’t seem to interest a single Hollywood movie studio in a major novel that one of his clients had written. It seemed that he’d knocked on every door, talked to every studio contact, and pitched every angle — and no one was signing on.

Maybe the problem was the sweeping story line. Could it all fit in two and a half hours? Maybe the difficulty was the money Lazar was asking for. Or perhaps his contacts were simply reluctant to attach themselves to the genre his author had selected, an epic family drama. Whatever the obstacle was, the stark fact remained that there was no buyer. Yet.

Instead of throwing in the towel, Lazar started asking a simple question about his situation, ...