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chapter 11 Aligning Recognition with Culture

When I step through the front lobby, the first cubicles I approach are brightly decorated with awards, photos, mascots, and the trappings of the latest contest. These are the desks of the customer service team. Heading deeper into the building, I notice a distinct change in atmosphere. The tone is much more somber. I am now in the section of the building where the engineers work. As their surroundings show, the personalities that are attracted to these two jobs appear to be very different. With just a few steps, I have experienced two distinct microcultures within the same organization.

The customer service team in this example would call the engineers’ recognition preferences boring. The engineers ...

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