115

chapter 9 Getting Specific and Relevant

Lesson from a Fortune Cookie

Crack open a fortune cookie, and you get a fortune that’s nearly always true. Yet you will rarely find the message interesting. Why? Because it is vague. In the writer’s attempt to make the fortune relevant to everyone, it becomes relevant to no one. You can learn a recognition lesson from the fortune cookie.

Vague recognition that could apply to anyone doesn’t leave people feeling recognized.

The Employee of the Month Award is the classic example. Typically, there are no set criteria for receiving the award. It’s simply given to an employee identified as doing a good job. Without set criteria, Employee of the Month leaves workers asking questions: “How is this month’s ...

Get Make Their Day!, 2nd Edition now with the O’Reilly learning platform.

O’Reilly members experience books, live events, courses curated by job role, and more from O’Reilly and nearly 200 top publishers.