12 WHAT IS MAKING?
The term “making”is so broad as to be undefinable. It is an “empty vessel,” as I once heard Sylvia Libow Martinez describe it at a FabLearn conference. In marketing terms, an empty vessel is a company name with no defined meaning, allowing the brand to be defined in any way the company sees fit.
When I started my Master of Fine Arts program in the painting department, I saw second and third-year painters making 3D and 2D art in all artistic mediums. It became a joke to point at all sorts of art and ask, “Is that painting?” I loved paint and brushes and the process of making images on canvas. I was confident that I would be one of the few who spent my time refining and developing my painting process.
Three years later, my thesis ...
Become an O’Reilly member and get unlimited access to this title plus top books and audiobooks from O’Reilly and nearly 200 top publishers, thousands of courses curated by job role, 150+ live events each month,
and much more.
Read now
Unlock full access