CHAPTER 6
Planning a Wave that Lasts
You’ve started. You are past the hardest part—deciding to act. You’ve addressed your fear of taking action, developed an idea that matters to you and others, and found your Idea Partners. Now it’s time to build on your momentum and start a change that will last.
You’re ready to experiment, plan, and build sustainable interest. Most planned changes never make the leap from great idea to reality. Some research says only three out of seven change initiatives succeed; the classic statistic is that 70 percent of initiatives fail. We can debate the exact number, but what’s clear is that many intended changes never come to fruition. In this chapter, we’ll look at how to plan and organize your wave so that it lasts. ...
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