CHAPTER 7

Creating a Community Around Your Wave

Your idea emerged and took shape with your Idea Partners. Now you are ready to expand the circle so that your wave lasts and is sustainable. Most true changes need a broader community of interest and involvement to thrive.

I use the word “community” to describe those who care about what you care about and who show it with their actions. A community is a group actively committed to the cause. It’s made up of people who care, want the outcome that you want, and are involved in a hands-on way. Communities aren’t created based on a job title or position. They are built around those committed to your wave.

Before you think, “I could never create a community around one of my ideas,” let’s take another ...

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