CHAPTER 10

Why Leaders Need More Wave Makers

Make Waves is built upon the idea that anyone can start a wave. Anyone. Most innovative and growing organizations need grassroots ideas, changes, and experimentation to realize their strategy. We also know that big changes in organizations eventually need sponsorship to become a reality. And leaders need new ideas and creative changes—including small ones—in order to reach their goals. Wonderful partnerships can evolve once there is recognition of this interdependency of goals.

Look at the business news today. Innovation, change, creativity, disruption, and transformation—these key words are in the headlines daily. Not as news, but to describe how organizations must adapt and evolve. Successful organizations ...

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