CHAPTER 1

Why Spend the Time on Social Media?

Social media is about entering into a conversation with a diverse group of people who could buy your product or service, refer you to a friend, or enjoy the content you put out there and be your customer in 5 years. Each business, whether it’s made up of one person or 1,000 people, has something special and immensely personal at the heart of it. You can take your business to the next level by unlocking the magic of social media and its power to connect your ideas, culture, and mission to a broader community (Figure 1.1).

Figure 1.1 Social media is all around us

In Chapter 2, we’re going to start getting ...

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