CHAPTER 2
Take It Offline to Develop Your Social Media Content
The most daunting part of getting started in social media is thinking about the personality and actual content of your posts. Facebook asks us, “What’s on your mind?” to prompt the content for a post. For some, that comes naturally, but others can get massive writer’s block. In this chapter, we will identify easy ways to come up with content for your social media posts. At the end, we’ll provide examples of how to put together a broader marketing strategy, but we need to start with easy sources for your social media content. We will distill the very essence of what makes you, your brand, and your company tick.
Define What Makes You Special
When we start working with clients to develop ...
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