CHAPTER 3

Cultivate an Audience

It may be easy to set up social media pages, but it is another thing altogether to build your audience. Some of us are blessed with witty online banter abilities, but most of us, sadly, are not. You will need to rely on some on-the-ground tactics to build your audience and make sure they remain engaged. Even if you can regularly whip out fun and engaging posts by relying on our tactics, you will most likely need some patience as your online audience grows.

You’ll need to find the right people to engage if you are going to spend the time and money to do so. Be thoughtful about the sphere of influencers for your company. Consider these elements:

  • What geographic area is the best one for you to target?
  • Are your customers ...

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