Make Your Business Social

CHAPTER 10

Next-Level Social Media

There’s no doubt that social media has been growing and changing. If you want to stay relevant online, you must be adaptable. Sound like a tall order? Learning and evolving can be fun, when you have some direction. Take a trip with us into the future, where the possibilities for social media marketing are endless.

First, we will take you through the social media platforms that are emerging as competitors to the major players we’ve highlighted in this book. Next, we’ll provide an overview of the elements of the present of social media that will be a part of its future, including developments in advertising, microinfluencers, and visual branding. Finally, we’ll delve into stories, video content, and augmented ...