Introduction
By now, almost everyone on the planet has experienced some form of social media. Social media, of course, is a somewhat newer mode of communication than the invention of hieroglyphics, Morse code, or the telephone but won’t be going away anytime soon. Social media, whether you personally like it or not, has become necessary for every business communicating with their audience.
The evidence speaks for itself: When you figure out how to share the human aspect of your business and the lives you have touched through it, people buy into not only what you are selling, but also into your story as a business. It turns out that having an audience that buys into your story is always good for business.
Today, more than 83 percent of small business ...
Get Make Your Business Social now with the O’Reilly learning platform.
O’Reilly members experience books, live events, courses curated by job role, and more from O’Reilly and nearly 200 top publishers.
