Chapter 6. BRANCHING OUT AND PREPARING TO EXIT
Even if you think your business may be worth a million pounds, it's not the time to rest on your laurels. During this chapter I'll cover:
Expanding your product set to take advantage of your market knowledge
Thinking about new products and new markets
Setting a long-term or exit strategy
Branding your business to increase its value
EXPANDING THE PRODUCT RANGE
Making the arches premises work and opening a restaurant helped us realize what our strengths were and what our marketing strategy should be. The restaurant was called Cactus Canteen and we learnt a lot from opening it, not just by gaining experience but also from the people we brought in to run it. We hired an experienced restaurant manager who taught ...
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