INTRODUCTION: WHEN IS A GOOD TIME TO START A BUSINESS?

When is the right time to set up a new business, in good economic times or in a recession? That's a question that I'm being asked more and more at the moment. For at least a couple of years we are all going to be working in a hard marketplace where it is difficult to maintain sales, let alone grow them, and almost impossible to protect your profit margins as competitor companies discount to maintain their businesses and get rid of stock.

My answer to the question is that the state of the economy should not be a major consideration in deciding whether or not to take the plunge, by leaving the comfort of an employer for whom you have worked for some time and going out on your own. This answer ...

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