PROLOGUE: THE FALSE START

Over the course of eight years, Simon Kirby and I started a business that ran mainly, but not wholly, pubs and clubs. We built up a series of 30 pubs – some of them branded – and sold them for a sum of money that we could only have dreamt about at the start of the project. This book is about how we did it – including the bits we got right and the bits we got wrong. By reading our story you can learn from our lack of business nous and avoid some of the pain and heart-ache that we experienced on the road to entrepreneurial success. The fact that we survived the many ups and downs is a testament to our achievement and gives you the opportunity to learn from the fruits of our labour – from our triumphs and from our setbacks. ...

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