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Make Your Movie by Barbara Freedman Doyle

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Chapter 18

Who Is in Your Movie

The deciding factor as to whether or not a movie is funded is often the leading actors. With box office and DVD earnings down, casting is immensely important now more than ever. Outside of a few very successful and famous directors (Spielberg, Scorsese, Bay, Fincher, Cameron) only a tiny portion of the general movie-going public says, “I’m going to see the new [insert director’s name here] film.” Most everyone says, “I want to see Seth Rogan … Angelina Jolie … Matt Damon.” In the independent world Ryan Gosling will probably get your movie made. He draws an audience. The marketers have something to market. There are no guarantees, but stars are as close as an investor or a distributor can get to being sure that ...

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