Make Your Nonprofit Social

Make Your Nonprofit Social

by Lindsay Chambers, Jennifer Morehead, Heather Sallee
Released December 2020
Publisher(s): Business Expert Press
ISBN: 9781952538650

Read it now on the O’Reilly learning platform with a 10-day free trial.

O’Reilly members get unlimited access to books, live events, courses curated by job role, and more from O’Reilly and nearly 200 top publishers.

Start your free trial

Book description

This book is a collective project from three authors who have worked with nonprofits in developing and managing effective social media marketing tactics. Within these pages, you will find what you need to ensure your nonprofit is using social media platforms to boost your branding and marketing.

When you use social media in your personal life, you connect with old friends, discover new interests, or belong to specialized groups that share your values. However, for nonprofits, social media is a way to connect with those who believe in your purpose. Social media allows nonprofits to showcase their human connection and garner more support.

In Make Your Nonprofit Social, you will learn how to: - Expand your nonprofit’s audience - Showcase the human side of your nonprofit - Choose the best platform to share your nonprofit with the world - Identify practical strategies you can use to amplify your nonprofit’s mission - Design graphics to put your nonprofit front and center - And much more!

This book is a collective project from three authors who have worked with nonprofits in developing and managing effective social media marketing tactics. Within these pages, you will find what you need to ensure your nonprofit is using social media platforms to boost your branding and marketing.

Table of contents

  1. Cover
  2. Half Title
  3. Title Page
  4. Copyright Page
  5. Contents
  6. Introduction
  7. Chapter 1 Why Spend the Time on Social Media?
    1. Key Takeaways throughout the Book
    2. Making the Case That Your Nonprofit Needs a Social Media Presence
    3. Focus Group Created Just for Your Nonprofit
    4. Advertising Made Easy(er)
    5. Big-Time Loyalty
    6. Build Your Brand
    7. Chapter 1: Key Takeaways
  8. Chapter 2 Take It Offline to Develop Your Social Media Content
    1. Define What Makes You Special
    2. Expose Your Nonprofit’s Watercooler
    3. Tell Your Nonprofit’s Story
    4. Develop Content from What We All Have in Common
    5. Create a Marketing Plan for Your Nonprofit
    6. Chapter 2: Key Takeaways
  9. Chapter 3 Cultivate an Audience
    1. Choose a Foundation Platform, Then Add Others
    2. Nurture Your Fan Base
    3. Incentivize and Make It Fun
    4. Monitor and Measure Success
    5. Use Comprehensive Software Tools
    6. Chapter 3: Key Takeaways
  10. Chapter 4 Making It Visual
    1. Why Focus on Visuals?
    2. The Essential Aspects of Creating a Graphic
    3. How to Create a Graphic (Even If You Aren’t a Designer)
    4. Design Examples: What Works, What Doesn’t
    5. Websites to Bookmark
    6. Ideas for Your Visuals
    7. Chapter 4: Key Takeaways
  11. Chapter 5 Facebook
    1. The Basics
    2. Get Noticed on Facebook
    3. Grow Your Audience
    4. Post Compelling Content
    5. How to Advertise on Facebook
    6. Chapter 5: Key Takeaways
  12. Chapter 6 Instagram and Pinterest
    1. Why Consider Instagram and Pinterest?
    2. The Ins and Outs of Instagram
    3. Using Hashtags on Instagram
    4. Should You Brand Your Images?
    5. Pinterest: It’s Not Just for Crafts Anymore
    6. Learning Pinterest to Help Your Nonprofit
    7. Styling Your Pinterest Posts
    8. Do You Need Hashtags on Pinterest?
    9. Chapter 6: Key Takeaways
  13. Chapter 7 LinkedIn
    1. Polish Your Profile
    2. Use Nonprofit Pages to Your Advantage
    3. Connect With People in LinkedIn Groups
    4. How to Advertise on LinkedIn
    5. Drill Down Deeper with Analytics
    6. Chapter 7: Key Takeaways
  14. Chapter 8 YouTube
    1. What Makes Video Content So Effective?
    2. Getting Started with YouTube Marketing
    3. How to Create Ads on YouTube
    4. Chapter 8: Key Takeaways
  15. Chapter 9 Twitter
    1. Establish Your Goals
    2. Join the Hashtag Bandwagon
    3. Follow Influencers
    4. Create Lists
    5. How to Advertise on Twitter
    6. Chapter 9: Key Takeaways
  16. Chapter 10 Next-Level Social Media
    1. Social Media Platforms on the Rise
    2. Developments in Advertising
    3. Micro-influencers
    4. Visual Branding
    5. Stories
    6. Video Content
    7. Augmented Reality
    8. Content Remains King
    9. Chapter 10: Key Takeaways
  17. Chapter 11 Hear from Those Who Have Done It Well
    1. Kesem
    2. Small Heroes Foundation
    3. Ms. JD
    4. Northwestern Settlement House
    5. Piven Theatre
    6. Winnetka Community House
    7. Chapter 11: Key Takeaways
  18. Appendix
  19. About the Authors
  20. Index
  21. Back Cover

Product information

  • Title: Make Your Nonprofit Social
  • Author(s): Lindsay Chambers, Jennifer Morehead, Heather Sallee
  • Release date: December 2020
  • Publisher(s): Business Expert Press
  • ISBN: 9781952538650