© The Author(s), under exclusive license to APress Media, LLC , part of Springer Nature 2020
S. V. HijfteMake Your Organization a Center of Innovationhttps://doi.org/10.1007/978-1-4842-6507-9_1

1. The Call for Innovation

Stijn Van Hijfte1 
Gent, Belgium

The call for innovation and change both within society and the enterprise grows ever louder. If companies don’t prioritize change, it almost feels as if they are doomed to fail. And in some sense that might be true. We are living in an environment that changes ever faster, and those that aren’t willing to adapt will fall behind. Change involves taking more risks that can create more pressure for decision makers. What is the right action to take, how do we begin, and when is the right moment? There ...

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