© The Author(s), under exclusive license to APress Media, LLC , part of Springer Nature 2020
S. V. HijfteMake Your Organization a Center of Innovationhttps://doi.org/10.1007/978-1-4842-6507-9_7

7. Focus and Expertise

Stijn Van Hijfte1 
Gent, Belgium
We have now already gone through a lot of information when we talk about innovation and the impact it might have on the organization. However, before we go into more detail on the innovation and idea generation process at the company, we should focus on what we are actually innovating. The change we want to implement into the firm can focus on every aspect of life, and as such we should be willing to look out of the box. When all elements are in place to create both an innovative and creative environment, ...

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