2creativity fuels success in both art and business

PEOPLE OFTEN ASK me how I can be involved in the arts and still be in business. Everybody immediately assumes that these endeavors, from an emotional and an aesthetic point of view, are mutually exclusive. The assumption is that if you are an artist, you should not be soiled by commercialism, whereas business-people say that artists are unrealistic dreamers who do not know anything about the real world. There is emotional prejudice on both sides. My contention is that the business world and the artistic world are not opposites. When they are both functioning at their best, they draw on the same mental process—it is all creative. Business can be like art, and it should be just as creative.

The ...

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